Guides

Plain-English guides to measuring a website: what the numbers mean, what the rules are, and what to do about them.

• Google Analytics alternatives
  Which kind of analytics tool fits your site, and what each gives up.
• Do you need a cookie banner for analytics?
  When analytics needs consent, and how to measure a site without asking.
• What is a good bounce rate?
  Typical ranges by type of site, and the numbers that matter more.
• Google Search Console in your analytics
  What Search Console shows, and why it's better next to your visitors.
• Moving off Google Analytics
  A step-by-step switch, and what you give up.
• Simple web analytics
  What simple analytics should show, and what it should leave out.