What is a good bounce rate?
A bounce is a visit that leaves after one page without doing anything. Roughly 25 to 55% is typical for most business sites, while blogs and landing pages often run 60 to 90% without anything being wrong. Whether yours is good depends on what the page is for.
Typical ranges by type of site
These are rough, commonly quoted ranges, not rules:
- Online shops: about 20 to 45%.
- Service and B2B sites: about 25 to 55%.
- Blogs, news and articles: about 60 to 90%. People read one article and leave satisfied.
- Landing pages with one call to action: about 60 to 90%, unless the action itself is a click to another page.
Why tools disagree
Each tool defines a bounce slightly differently. Older Google Analytics counted any single-page visit. GA4 counts visits that weren't "engaged" (under 10 seconds, one page and no conversion). Seebly counts a visit with one page and no action such as a goal or click. Bots matter too: automated visits look like instant bounces, so tools that don't remove them show higher rates. Compare your site with itself over time, not with someone else's number.
What to look at instead
- Bounce by page: a high rate on your pricing page matters; on a blog post it usually doesn't.
- Bounce by source: visitors from a search or AI assistant who leave at once usually didn't find what they were promised.
- Time on page and goals: a one-page visit of three minutes that ends in a sign-up is a success, whatever the bounce rate says.
How to bring it down where it matters
- Make the page answer the search that brought people there, in the first lines.
- Give one obvious next step, near the top.
- Speed up the page on phones: slow pages lose people before they load.
- Link to the next thing a reader would want, from inside the content.
Seebly shows bounce rate per page and per source, with bots already removed, and its "What to do next" points out the pages losing the most people.
Last updated 1 November 2026. More guides: Google Analytics alternatives · Do you need a cookie banner for analytics? · Google Search Console in your analytics · Moving off Google Analytics · All guides