Seebly brand book
Everything someone needs to make something that looks and sounds like Seebly. Version 1 · 2026-10-31.
The idea
See the humans. And every AI that read your page. Seebly is honest analytics for the AI era: real people by default, bots shown rather than hidden, and AI traffic treated as its own thing. The brand should feel like a friendly, sharp-eyed companion, never like an admin panel.
Logo
seeblyseebly
- Wordmark: "seebly" in lowercase, Geist ExtraBold (800), letter-spacing −4.5%. Always next to the mark, never alone in product UI.
- Mark: the mascot's face on a near-black rounded tile. Use it for the app icon, avatars and social profiles.
- Favicon: just the eyes on lime. Readable down to 16 px.
- Clear space: keep at least half the mark's width empty around the lockup. Minimum size: mark 20 px; lockup 80 px wide.
Use the files below as they are.
Put the lockup on near-black or paper backgrounds.
Let the mascot react: happy for a first visit, curious for an empty state.
Recolour the mark, stretch it, add shadows or outlines.
Change the eyes, add a mouth expression that mocks users, or give it new limbs.
Write "SeeBly", "SEEBLY" or "See-bly".
The mascot
A round, lime "watcher" with two big, curious eyes: always looking, always counting. Small ear tufts give it alertness; little arms and feet give it personality in illustrations.
Use it to make empty, loading, success and error moments feel human. It never speaks in the UI and never appears in data visualisations.
Colour
Two meanings, used consistently: lime is people, violet is AI. Dark is the default theme.
#C6F432People, primary buttons, highlights (dark theme)#A78BFAEverything AI (dark theme)#0A0B0DDark background, text on lime#121418Cards on dark#F4F5F7Text on dark#4D7C0FPeople / primary (light theme)#7C3AEDAI (light theme)#F5F6F2Light background#4ADE80Ups and success (dark)#FB7185Downs and errors (dark)Type
Geist for everything, Geist Mono for code, snippets and anything you'd copy. Both are free under the SIL Open Font Licence and served from seebly.io (no third-party requests).
2,418 humans
Headlines: Geist 600 (800 is for the wordmark only), tight tracking (−3 to −4.5%). Body: Geist 400–500, normal tracking.
<script defer src="https://seebly.io/_ff/s.js" data-site="s_…"></script>
Voice
Plain English for people who build things, not analysts. Short sentences. Numbers first, then what they mean. Honest about uncertainty. Warm, never cute in a way that hides information.
"73 people visited this week, up from 25."
"AI assistants fetched your pages 87 times while answering questions."
"We filtered 596 likely bots. Show them?"
"Sessions increased 192% WoW."
"LLM crawler ingestion events detected."
"Invalid traffic has been excluded."
Downloads
Mark (SVG)Mascot (SVG)Favicon (SVG)GeistGeist MonoFont licence